Generative AI for Everyone –
How It Helps with Marketing
Imagine every employee in your company had an assistant who "knew" everything your organization had ever known—the entire history, context, nuance, and intent of the business and its operations—and could process, analyze, and use that information in a matter of seconds, in infinitely repeatable ways. We're at a phase in the adoption cycle when most organizations are starting to experiment by consuming foundation models "off the shelf." However, the most significant value for many will come when they customize or fine-tune models using their data to address their unique needs. This is the potential that generative AI and foundation models offer. They will massively increase a company’s intelligence index and create new opportunities for every person in an organization to drive next-level innovation, optimization, and reinvention. This will create new ways to elevate employee capabilities, delight customers, introduce new business models, and respond to change signals. Total Enterprise Reinventions affect the marketing system by reproducing more at a higher quality and leveraging your time and money.
The Definition of Total Enterprise Reinvention
Total Enterprise Reinvention (TER) sets a new performance frontier for companies and, in most cases, the industries in which they operate. Centered around a digital solid core, it helps drive growth and optimize operations. The three groups of (TER) are Reinventions, Transformers, and Optimizers. Reinventions are the one that describes our business, even though all of them will affect your business.
Technology is at the core of change today for all businesses. I believe that SCF will be one of the world’s leaders in helping drive that change with solid ecosystem relationships among the people desiring to change their financial outcomes. We will combine our strength in technology and leadership in cloud, data, and AI with unmatched industry experience, functional expertise, growth, and global delivery capability through teaming. Remember that Teaming is essential in any job you get involved with.
